An iconic piece of late-90s film memorabilia, this original Blair Witch Project “Missing” tee is a cornerstone of horror and cult cinema merchandise. Featuring the haunting missing-person flyer design tied directly to the film’s groundbreaking viral marketing campaign, this shirt is both a chilling artifact and a highly collectible piece of 90s pop culture.

History

Released in 1999, The Blair Witch Project redefined horror cinema with its found-footage
style and innovative grassroots marketing. Before the internet age of viral campaigns,
missing-person flyers and word-of-mouth promotion blurred the line between fiction and
reality, making the film a global phenomenon. Official merch from this moment is rare, and the “Missing” shirt remains one of the most recognizable and coveted items among horror and film collectors.

Details:

• Size: XL (approx. 70 cm length x 57 cm width)

• Condition: Excellent vintage condition; soft, well-aged fabric with bold graphic print;
light wear consistent with true 90s vintage

• Features: Classic white tee with the iconic Blair Witch Project missing flyer front
graphic; authentic late-90s fit

• Provenance: Guaranteed original 1999 release; not a reproduction or modern reprint

Why You Need This

A cult horror grail, this T-shirt embodies both the innovation of 90s independent cinema and the lasting cultural impact of The Blair Witch Project. Perfect for film historians, horror fans, and vintage collectors alike, it’s a wearable piece of cinema history.